Eric Peters

Eric leads brand strategy, content development, marketing and creative services at the MCV Foundation, which supports the six schools, health system and cancer center that comprise Virginia Commonwealth University’s health sciences campus. A strategic communications and marketing executive with more than 15 years of experience in higher education and academic medicine, Eric has built and led campaigns that strengthen institutional reputation, advance organizational priorities and inspire philanthropic investment. His background includes leadership of national media relations efforts for a major academic health system as well as service in the federal government.

He earned a bachelor’s degree in mass communication from VCU, a master’s degree in corporate and professional communication from Radford University, a Master of Public Administration degree with a concentration in nonprofit management from VCU, a graduate certificate in nonprofit management from Harvard University Extension School and accreditation in public relations from the Public Relations Society of America. He also earned a certificate in leadership from Wake Forest University and completed the Stanford University Graduate School of Business Emerging Chief Marketing Officer program.