Trustee's Corner: Moses Foster Jr.

Moses Foster Jr. draws parallels every day between the creative sparks that fuel West Cary Group’s marketing and advertising projects and the return on investment that creativity brings to clients.

He applies that same thinking as an MCV Foundation trustee to connect inspirational resources with life-changing outcomes. 

Foster, a Farmville, Va., native who attended Virginia Tech, is the founder, president and CEO of West Cary Group, a marketing and advertising firm he established after a career that ranged from publishing houses in New York to Capital One in Richmond. 

The fulfilling part of this opportunity is being able to break new ground in areas that have plagued the health care community for so long.

His firm is one of the largest minority-owned marketing, advertising and technology firms in the country, and his leadership and community impact earned him a 2024 Virginia Black Business Leader Award from Virginia Business magazine. 

In 2020, Foster joined the MCV Foundation board, where he serves on several committees, including communications and finance and audit. 

Foster said he knew inequities existed in health care. What he has learned since becoming a foundation trustee, however, are the efforts being made every day on the MCV Campus to overcome them. 

He was intrigued by the opportunity to be part of an organization that not only acknowledged the challenges of a community-based health system, but clearly illuminated pathways to address them. 

“The MCV Foundation has a really good sense of its customer,” Foster said. “To the extent that we, the board, can provide funding for illnesses and conditions or provide resources for people who might not otherwise be able to access them ordinarily, that’s pretty powerful.” 

Foster said he is proud to watch that innovation come to life, from impressive work happening at VCU Massey Comprehensive Cancer Center to the advancements and continued focused funding at VCU Health for sickle cell disease. He said the foundation’s thoughtful, purposeful approach and steadfast stewardship underscore its mission to be a resource for those who need it most.

“The fulfilling part of this opportunity,” Foster said, “is being able to break new ground in areas that have plagued the health care community for so long.”